privacy policy

Every individual’s right to privacy is respected at Miracle Drinks Pvt. Ltd. Our most significant asset is our relationship with you, which is the foundation of our brand and reputation.

This privacy policy (“Privacy Policy”) explains how we gather information about you when you visit our website, use our Miracle Drinks Store mobile app, or visit one of our exclusive Miracle Drinks brand stores. We are acting as a data controller by collecting this information, and we are obligated by law to give you information about us, why and how we use your data, and the rights you have over your data. Please be aware that we do not disclose your Personal Information with any third parties for any reason other than those stated in this Privacy Policy.

At our Website, mobile app, exclusive brand stores, and customer support centres, we collect information about you. Some of this information does not individually identify you, but it does provide us insight into how you use our services and interact with us (we use this information to improve our services and make them more useful to you). Some or all of the following information about you, your partner, or your offspring is collected by us.

We gather and retain the information you submit to us on a regular basis. In general, you can use our services without disclosing your identity or other personal information about yourself. You are no longer anonymous to us once you have provided us with your personal information. We try to make it clear which fields are necessary and which are optional. You can always choose not to share information by not using a specific service, product, or feature on our platform.

We may keep track of your buying patterns, interests, and other information you submit on our Platform. We utilise this data to conduct internal research on the demographics, interests, and behavior of our users in order to better understand, protect, and serve you. This data is gathered and analyzed comprehensively.

This information might include the URL you just came from (whether or not that URL is on our Platform), the URL you go to next (whether or not that URL is on our Platform), your computer browser information, and your IP address.

When you create an account or transact with us, we gather personal information which may include:

  • Name (including title);
  • Address;
  • Country;
  • Phone number;
  • Email address;
  • Gender
  • Date of birth
  • Anniversary Date
  • Your IP address
  • Order details;
  • Credit/ Debit card (or other payment instrument data)
  • Query
  • I need help with (Subject)
  • Comments

While you may view various areas of the many features we provide without registering, other actions (including placing a purchase or using our online content or services) DO NEED registration. Your contact information is used to send you offers based on your past orders and interests (at your discretion).

We may collect personal correspondence from you, such as emails or letters, as well as correspondence from other users or third parties concerning your actions or postings on the Platform, into a file dedicated to you.

We will collect the information you submit to us if you choose to post messages in our message boards, chat rooms, or other communication sections, offer feedback, or use voice commands to shop on the Platform. As authorised by law, we keep your information for as long as it is needed to resolve disputes, offer customer assistance, and resolve any troubleshoots.

Why and how do we use your personal information / profile information/ demographics?

Your personal information is used by us to provide you with the products and services you requested

If we use your personal information to market to you, we will provide you the option to opt out of that marketing. We use your personal information to:

  • Help improve customer experience
  • Resolve disputes
  • Remediate problems
  • Help create a safe service
  • Collect money (securely)
  • Measure consumer interest in our products and services
  • Inform you about online and offline offers, products, services, and updates
  • Customise and enhance your experience
  • Detect fraud
  • Inform you about online and offline offers, products, services, and updates
  • Detect fraud
  • Inform you about online and offline offers, products, services

We will have access to your SMS, contacts in your directory, location, and device information given your consent. You must understand that, by not giving your consent, access to these products/services may be affected.

We and our affiliates gather and analyse demographic and profile data about our users’ behaviour on our Platform in order to improve our product and service offerings. Your IP address is identified and used to assist in the diagnosis of server problems as well as the administration of our Platform. Your IP address is also used to identify you and collect broad demographic data.

We may invite you to engage in optional surveys performed by us or a third-party market research organisation on occasion:

  • Personal information
  • Contact information
  • Date of birth
  • Demographic information (such as zip code, age, or income level)
  • Attributes such as your interests, household or lifestyle information, purchasing behaviour or history, preferences
  • Other information that you may choose to provide may be requested in these surveys (surveys might include the gathering of voice data or video recordings) and participation would be ENTIRELY OPTIONAL

We use this information to personalise your experience on our Platform by showing you information we think you might like and displaying relevant content on your choices.



“Cookies” is a data collecting device that are stored on your computer hard disc to help us provide our services to you. Therefore, when you visit our website, we employ cookies to assist us analyse our web page flow, assess promotional efficacy, and encourage trust and safety. Your personal information is NOT to be withheld by “cookies”. Our website provides certain special features that are only available with the usage of “cookies”. “Cookies” are also used by ys to make it easier for you to input your password during your time at our website. Cookies may further assist us in providing information that is tailored to your specific preferences. The majority of cookies are “session cookies,” which means they are instantly removed from your hard disc when you close our website or your browser. If your browser allows, you may always refuse or clear our cookies. However, you may be unable to access some website features and may be asked to re-enter your password more frequently throughout a session as a result. Additionally, third-party “cookies” or other similar devices may be put on some pages of the Platform by third parties. We have no control over how third parties utilise cookies.

For marketing and analytical purposes, we utilise cookies from third-party partners such as Google Analytics. Google Analytics assists us in gaining a better understanding of how our visitors interact with the site. Visit to learn more about how Google uses your personal information. Google Analytics can also be turned off at

Security Precautions:

To secure your information, we use appropriate physical, technological, and procedural protections. We utilise a secure server to access your account information at all times. Once we have your information, we follow our security procedures to keep it safe from unwanted access. However, by using the Platform, users acknowledge the underlying repercussions of data transmission over the World Wide Web , which cannot be 100% guaranteed as totally safe, and as such certain underlying dangers associated with Platform use will always exist. Users are essential for safeguarding the security of their account’s credentials.

Choices for receiving promotional and marketing related communications:

After creating an account with us, all users have the option to opt-out or unsubscribe from receiving non-essential ie. promotional and/ or marketing-related messages. If you do not want to receive promotional emails from us, please unsubscribe/ opt-out on Platform …… to do so.

Advertisements on Platform:

When you visit our website, we utilise third-party advertising firms to deliver adverts. These businesses may use information about your visits to this and other websites (but not your name, address, email address, or telephone number) to serve you advertising for goods and services that you might be interested in.


We do not intentionally seek or gather personal information from minors under the age of 18, and access to our Platform is restricted to those who are legally capable of entering into a legally binding contract under the Indian Contract Act, 1872. You must use the Platform, application, or services under the supervision of a parent, legal guardian, or other responsible adult if you are under the age of 18.

Data Retention:

We save your personal information in compliance with relevant rules and laws for no longer than is essential for the purpose for which it was obtained or as required by law. We may, however, keep data on you if we feel it is important to prevent fraud or potential misuse, or if we are obliged by law or for other valid reasons. We may keep your data in a personally identifiable form for analytical and research reasons in the future.


You consent to the collection, use, storage, disclosure, and other processing of your information (including sensitive personal information) on the website in accordance with this Privacy Policy by accessing our website or giving your information. If you give us personal information about other individuals, you indicate that you have the permission to do so and that you agree to allow us to use it in line with our Privacy Policy.

You consent to us (which include our other corporate entities, affiliates, lending partners, technology partners, marketing channels, business partners, and other third parties) contacting you via SMS, instant messaging apps (such as WhatsApp, messenger, telegram etc..), call, and/or e-mail for the purposes specified in this Privacy Policy by providing your personal information over the Platform or any partner platforms or establishments.

Changes to this Privacy Policy:

Please keep up to date with our Privacy Policy on a regular basis for any updates. This Privacy Policy may be updated to reflect changes in our information practises. When we are required to do so by relevant laws, we will notify you of major changes by publishing the date our policy was last updated, displaying a notice on our Platform, or sending you an email.

Grievance Officer:

The name and contact information for the Grievance Officer are shown below, in line with the Information Technology Act of 2000 and the rules promulgated thereunder:

Mr. Tiru Kumarehsan